Courts is the largest consumer electronics and furniture retailer in Malaysia with a network of 49 stores nationwide and a staff strength of 1,500. Courts has been serving customers in Malaysia for 21 years. Courts’ mission is to “To be the most customer orientated, profit focused retailer making aspirational home products easily affordable.”

The core business of the Group is retailing consumer electronics from popular brands such as Samsung, Sharp, Sony, Philips, Panasonic, JVC, LG, Toshiba, Canon, Creative Apple, Microsoft and Acer as well as furniture. 

Courts started with one store in Johor Bahru 21 years ago but is now the largest consumer electronics and furniture retailer in Malaysia with a network of over 49 stores nationwide and a staff strength of over 1,500.  Over the years, Courts has grown to become a household brand with strong brand presence, attracting second and third generation customers.

Courts is a leader in providing affordable lifestyles via superior credit offer as well as extended warranty offers giving customers a perfect peace of mind knowing that their purchases are protected.

Over the years Courts has changed the lives of many Malaysians through its Big Prize competitions, giving away up to RM12.5 million in competitions such as Jutaria, Catch the Cash, Greatest Kancil Giveaway, Gold Rush and Mega Ringgit.

Courts has been undergoing various stages of a re-branding initiatives since 2006. Phase 1 of saw the reformatting of its urban stores adopting the ‘refreshed’ look and feel with an  expanded product range in contemporary furnishing, personal computers and an extensive selection of digital cameras, MPEG players, IT accessories and flat-panel TVs. 

A new logo that reflects a more modern and dynamic identity was also adopted to align the brand look and feel across regional operations. Courts entered Phase 2 of its rebranding with the launch of Courts Megastore in December 2007. Phase 2, also includes the refurbishment of the rest of the stores scheduled to be completed in March 2009.

The opening of Courts large-format retail outlet in Mutiara Damansara marked a milestone in the retail history of the nation. Courts Megastore is the ultimate one-stop lifestyle destination store built on a retail proposition to provide choice, value,  experience, service and  payment options of credit, cash or credit card to consumers.

It’s concept is targeted at the urban consumer’s evolving tastes and needs as well as to appeal to a broader market who may not be aware of the Courts’ offer. Courts Megastore offers many first-in-Malaysia concepts such as Hot off the Docks, Countdown Corner, Dr. Digital, Sleep Clinic, made-to-order and many more.

By July 2008, one of it’s most successful and unique concept – The Sleep Clinic was already available in 14 other stores nationwide. The Sleep Clinic aims to provide expert independent consultation by a ‘sleep specialist’ on the best and most comfortable solutions for a customer’s sleeping needs.  It carries international renowned brands from the top names in bedding.  

6 stores around the country were also upgraded to Megastores bringing the total number of Megastores to 7, marking in Courts’ commitment in delivering a more “customer focused” culture via the delivery of affordable lifestyles all under one roof.”

30 June 2008, Courts was awarded The Brandlaureate Award 2008 by Asia Pacific Brands Foundation (APBF) for Best Brand in Home Furnishing & Electronics under the Corporate Branding category. The first award of it’s kind for Courts, it is a testament of Courts’ success as a brand leader in Malaysia.

As Courts celebrates its 21st anniversary in Malaysia this year, there is no greater honour than being awarded The Brandlaureate Award and being placed among the best in the nation. It is an acknowledgement of Courts’ value, strength and commitment towards serving our customers