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About Courts
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Courts is the largest consumer electronics and furniture retailer in Malaysia with a network of 56 stores nationwide and a staff strength of 1,200. Courts has been serving customers in Malaysia for 24 years. Courts’ mission is to “To be the most customer orientated, profit focused retailer making aspirational home products easily affordable.” |
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The core business of the Group is retailing consumer electronics from popular brands such as Samsung, Sharp, Sony, Philips, Panasonic, JVC, LG, Toshiba, Canon, Creative Apple, Microsoft and Acer as well as furniture. |
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The History of Courts
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Courts started with one store in Johor Bahru 24 years ago but is now the largest consumer electronics and furniture retailer in Malaysia with a network of over 56 stores nationwide and a staff strength of over 1,200. Over the years, Courts has grown to become a household brand with strong brand presence, attracting second and third generation customers. |
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Incorporated on 23 July 1986 as a private limited company under the name Courts Furnishers (Malaysia) Sdn. Bhd, (hereinafter referred to as “Courts”), Courts changed its name to Courts Mammoth Sdn Bhd on 30 June 1997. Courts was listed on the Main Board of the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia Securities Berhad) as Courts Mammoth Berhad on 1 July 1997. On 16 October 2007, Courts delisted from Bursa Malaysia following the completion of ownership engagement with Malaysia Retail Group.
Since 9 August 2010, Courts has changed its name to Courts (Malaysia) Sdn Bhd and is wholly owned by Courts Asia Pte Ltd, a company based in Singapore. Courts group now comprises of stores in Singapore and Malaysia.
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Courts offer / Brand Identity
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Courts is a leader in providing affordable lifestyles via superior credit offer as well as extended warranty offers giving customers a perfect peace of mind knowing that their purchases are protected.
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Over the years Courts has changed the lives of many Malaysians through its Big Prize competitions, giving away up to RM12.5 million in competitions such as Jutaria, Catch the Cash, Greatest Kancil Giveaway, Gold Rush and Mega Ringgit.
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Rebranding
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Courts has been undergoing various stages of a re-branding initiatives since 2006. Phase 1 saw the reformatting of its urban stores adopting the ‘refreshed’ look and feel with an expanded product range in contemporary furnishing, personal computers and an extensive selection of digital cameras, MPEG players, IT accessories and flat-panel TVs.
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A new logo that reflects a more modern and dynamic identity was also adopted to align the brand look and feel across regional operations. Courts entered Phase 2 of its rebranding with the launch of Courts Megastore in December 2007. Phase 2, also included the refurbishment of the rest of the stores completed in March 2009. |
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Courts Commitment
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By July 2008, one of it’s most successful and unique concept – The Sleep Clinic was already available in 14 other stores nationwide. The Sleep Clinic aims to provide expert independent consultation by a ‘sleep specialist’ on the best and most comfortable solutions for a customer’s sleeping needs. It carries international renowned brands from the top names in bedding. |
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6 stores around the country were also upgraded to Megastores bringing the total number of Megastores to 7, marking in Courts’ commitment in delivering a more “customer focused” culture via the delivery of affordable lifestyles all under one roof.” |
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Brandlaureate
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30 June 2008, Courts was awarded The Brandlaureate Award 2008 by Asia Pacific Brands Foundation (APBF) for Best Brand in Home Furnishing & Electronics under the Corporate Branding category. The first award of it’s kind for Courts, it is a testament of Courts’ success as a brand leader in Malaysia.
As Courts celebrates its 24st anniversary in Malaysia this year, there is no greater honour than being awarded The Brandlaureate Award and being placed among the best in the nation. It is an acknowledgement of Courts’ value, strength and commitment towards serving our customers |
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