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The opening of Courts large-format retail outlet in Mutiara Damansara marked a milestone in the retail history of the nation. Courts Megastore is the ultimate one-stop lifestyle destination store built on a retail proposition to provide choice, value, experience, service and payment options of credit, cash or credit card to consumers.
It’s concept is targeted at the urban consumer’s evolving tastes and needs as well as to appeal to a broader market who may not be aware of the Courts’ offer. Courts Megastore offers many first-in-Malaysia concepts such as Hot off the Docks, Countdown Corner, Dr. Digital, Sleep Clinic, made-to-order and many more. |
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To mark the Company's 20th anniversary, Courts Mammoth Berhad recently caught up with 25 customers who have shopped with Courts Mammoth since the opening of its first store in 1987, to thank them for their loyalty and continuing patronage.
And where better to have the customer appreciation gathering than in Johor Bahru, the location of the first Courts Mammoth store and the capital of the state where all 25 customers continue to reside! |
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Over the last two years, Courts’ has embarked on a re-branding initiative which remains on-going till March 2009 to maintain our lead position in the industry in the delivery of affordable lifestyles.
Five flagship stores were re-formatted and three new stores opened at a cost of approximately RM5 million. Phase 2 which kicked of with the opening of Courts Megastore in Mutiara Damansara, see reformatting of more stores nationwide.
Significant investments have been made to give the existing Courts stores a make over. The stores now have a fresher retail floor layout with an expanded product portfolio aimed at providing a customer-centric experience for our shoppers.
A more varied range of contemporary merchandise; such as the latest digital and IT products in consumer electronics and a bigger lifestyle collection that encompasses sofas, bedding and home furnishing accessories in furniture, to cater to a wider customer base.
Stores that have been refurbished include: Klang, Setapak, Petaling Jaya, Cheras, Johor Baru, Kuching, Kuantan, Kota Bahru, Shah Alam, Subang, Kelantan, Kuala Terengganu, Batu Pahat, Kajang, Sg. Petani, Alor Setar, Selayang and Kluang.
To be up graded soon: Sitiawan, Kampar, Kuala Kangsar, Rawang, Temerloh, Bentong
Launch of 6 more Megastores
July 2008 saw the launch of 6 more Megastores nationwide marking Courts commitment in delivering a more “customer focused” culture via the delivery of affordable lifestyles all under one roof.” Courts Johor Bharu, Setapak, Cheras, Ipoh, Kota Bharu and Kuantan along with the Courts Megastore in Mutiara Damasara makes a total of 7 Megastores.
The Megastore’s retail proposition is built on providing shoppers with a huge choice, great value, experience, service and payment options of credit, cash or credit card to consumers.
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22 Apr 2008 - Malaysia Book of Records once again welcomes Courts to the family of high achievers by awarding the company the “Biggest TV Display” under the Buildings & Structures category marking it Courts’ third entry into the Malaysia Book of Records – the nation’s record keeper.
In 1998, Courts was awarded “Biggest furniture retailer” and in June 2006, Courts Miri was awarded for the “Longest sofa”.
Initially, Courts Megastore boasted the longest TV wall measuring 58.9m in length and 2.47m in height that held over 100 LCD Televisions. It was aimed at serving as the backdrop for Courts’ technology floor as well as providing customers with a truly cinematic experience whilst shopping for vision products. However, with the addition of “never seen before” offerings like the biggest flat panel TV (103 inch) by Panasonic and slimmest flat panel TV by JVC as well as the Philips 42 inch, 3D Television displayed for the first time ever in Malaysia, it is no longer a just a wall but the whole display that has become the focus!
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Courts significant marketing tie-up with Liverpool Football Club is partnership, brokered by Total Sports Asia. The deal encompasses a wide range of benefits and assets including use of IP, online presence, access to hospitality and tickets, and the opportunity for Courts to produce a range of LFC-licensed merchandise. The Courts relationship will enhance the profile of Liverpool FC in Singapore and Malaysia by allowing more interaction with the active fanbase in Singapore and Malaysia. - two Asian markets where Liverpool FC is already extremely popular.
Courts Malaysia has planned a list of exciting events through out the promotion period which continues until January 2009. While LFC licensed merchandise is expected to be in-store to add to the European Premier League excitement, there will also be exclusive screening of Liverpool FC matches, competitions to win exclusively signed merchandise by Liverpool FC players as well as a regional competition giving away 12 tickets to Liverpool matches at Anfield.
You never walk alone!
Following the announcement of Courts - Liverpool tie-up, an exclusive screening party was held at Baywatch Petaling Jaya for all Liverpool supporters. Partnering with the Liverpool Supporters Club of Malaysia (LSCM), 250 members of the red army showed up for the match that brings out the crowd anywhere in the world – Liverpool vs Manchester United.
An amazing turn up for fasting month as the incentive this time around for members was the Samsung 32” LCD TV contributed by Courts. Next screening is at Tony Roma’s The Curve on Saturday 27th September for Everton vs Liverpool.
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