Courts Announces Liverpool FC sponsorship

Singapore, 5 September 2008 – Courts (Singapore) Limited today announced a significant marketing tie-up with Liverpool Football Club.

The partnership, brokered by Total Sports Asia, heralds a new era in Liverpool FC’s corporate partnerships. Regional Marketing Partners of Liverpool FC who wish to leverage the Club's appeal in their marketing campaigns are offered tailored solutions in specific regions around the world. The partnership with Courts is territory exclusive to Singapore and Malaysia. The deal encompasses a wide range of benefits and assets including use of IP, online presence, access to hospitality and tickets, and the opportunity for the retailer to produce a range of LFC-licensed merchandise. The Courts relationship will enhance the profile of Liverpool FC in Singapore and Malaysia - two Asian markets where Liverpool FC is already extremely popular.

Rick Parry, Chief Executive of Liverpool Football Club said, “We're delighted to have the opportunity to work with one of Asia's foremost retailers. Whilst we expect that the programme of activity we have planned with Courts will drive new business and enhance their offering to customers, we also believe the relationship allows us to interact with our active fanbase in Singapore and Malaysia. Courts has developed an extensive customer base and network of outlets in these territories, and as a result, we expect to engage with more potential supporters. The relationship is significant for Liverpool Football Club as it demonstrates that we can offer localised marketing solutions to companies around the world. We fully expect to expand our Regional Marketing Partnership initiative with a handful of targeted organisations in the coming months.”

Terry O’Connor, Regional Chief Executive Officer, Courts (Singapore) Limited added, “This deal brings together two successful brands that are pervasive in their fields and presents a real opportunity for exciting new merchandise, promotions and community engagement.”

Courts Malaysia has planned a list of exciting events through out the promotion period which continues until January 2009. While LFC licensed merchandise is expected to be in-store to add to the European Premier League excitement, there will also be exclusive screening of Liverpool FC matches, competitions to win exclusively signed merchandise by Liverpool FC players as well as a regional competition giving away 12 tickets to Liverpool matches at Anfield.

About Courts Malaysia

Courts is the largest consumer electronics and furniture retailer in Malaysia with a network of 50 stores nationwide and a staff strength of 1,500. Courts has been serving customers in Malaysia for 21 years. Courts’ mission is to “To be the most customer orientated, profit focused retailer making aspirational home products easily affordable.” Courts first large format retail outlet- Courts Megastore, Mutiara Damansara is listed in the Malaysia Book of Records for having the “Biggest TV Display”. Courts is also a winner of the Brandlaureate Award for Best Brand in Home Furnishing & Electronics. For more information please visit www.courts.com.my