Meanwhile, fans of Liverpool FC, another club most recently associated with a takeover by a Middle East investment arm, must be wondering how they could have been soaking up this newfound wealth if their current American owners and CEO were to all stop squabbling and look after the interests of the club instead.

It is embarrassing that while Manchester City, with little history of winning trophies, are now so cash-rich they can offer blank cheques to clubs ~ as they have reportedly done with Real Madrid in their desire to acquire top striker Ruud Van Nistelrooy ~ Liverpool, steeped in English and European title-winning tradition, have to wait on the Royal Bank of Scotland (RBS) to extend the loan given to their American owners for the benefit of the club.

I wouldn't take such rubbish if I was a Liverpool supporter, and indeed many of them aren't. They are promising to boycott all their business with RBS if the bank decides to extend the loan. The sooner the Americans sell, the better for the club as the fans have figured out.

Liverpool also need to get rid of some rot in their top management, namely CEO Rick Parry. He is said to be the main cause of Liverpool losing so much ground to the likes of Manchester United, Arsenal and Chelsea commercially and financially.

In more than a decade of his reign at the helm of the 5-time European Champions, Liverpool have been stuck in a rut when it comes to capitalising on their worldwide fame and commercial potential.

I was informed by someone who is close to their commercial director, a position only created in 2007 (just to give you an idea how far behind they are), that only recently has Liverpool started taking on a more global approach with club sponsorship and reaching new markets, thus multiplying their income potential.

Previously, they were just happy with Reebok (now Adidas) and Carlsberg being the prime sponsors.

As you would've read recently, furniture and electrical products retail giant Courts (formerly known as Courts Mammoth) have signed up as their leading merchandising and commercial partner in Malaysia and Singapore.

Many do not know this but AirAsia had initially made an approach to Liverpool before tying up with Manchester United. The budget airline were introduced to Liverpool by a sports marketing company who knew that the shirt sponsorship contract with Carlsberg was coming to an end.